Often, as I find myself talking with a client about improvements and additions they'd like for their website, they suddenly switch to a tired, resigned, and slightly self-deprecating tone, and sigh, “I know we really need to have a blog. It's ridiculous that we don't have one by now, everybody else does.”
I am here to tell you: you might not need a blog. Yes, you heard me right. I am an industry professional telling you that creating and maintaining a blog may not be the best use of your precious time, energy, and expertise.